Digital Marketing Industry is exploding!
Heck, Google is generating over $100 Billion a year just with ads i.e. help businesses market their products/services online (digital marketing)
So, aspiring to become a digital marketer is an obvious yet intelligent choice!
Being a Digital Marketer, you can -
- 1Land your Dream Job in the $200 Billion industry
- 2Work from home - Become a freelance digital marketer
- 3Create/Grow a business & scale it worldwide
Well, here's the deal:
Digital Marketing is a glorious and incredibly rewarding industry for those who hold the right mindset & skills!
Right Mindset → Growth Oriented | Skills → Cutting-edge Tactics & Techniques
What is digital marketing?
Digital Marketing is a practice to market products/services online through digital mediums like mobile phones, display advertising & more...
The objective is to reach & target potential customers and influence them to buy their product/service instead of their competitors!
Before proceeding further, have a look at these frequently asked questions -
Why should I choose digital marketing?
Digital Marketing Industry is on boom right now! It is one of the most challenging yet incredibly rewarding career path you can opt for...
Do I have to learn coding to become a digital marketer?
No. You don't have to learn coding to become a digital marketer. Familiarity with coding is beneficial but not mandatory at all!
How much digital marketing jobs pay?
Acc. to PayScale, the average digital marketer has a salary of around ≃ 500k INR (India) or $65k (USA)
Note: Although the journey of becoming a digital marketing expert is quite fascinating, yet the biggest challenge is to acquire the right knowledge & skills without getting tricked!
Do you know?
Currently, there is a huge scarcity of average & top digital marketers worldwide & it tends to grow even more!!
So, there are many amazing opportunities open for you.
How to Become a Digital Marketing Expert?
A Digital Marketing Expert role is to design, create & deliver digital marketing campaigns to boost the growth of a business effectively & efficiently!
To become a digital marketing expert is a dream of many yet very few people succeed!
To become a successful digital marketer, you need -
* A basic desktop/laptop is beneficial!
NOW, the next step is to acquire digital marketing skills:
Learning digital marketing seems to be a daunting task for many people! However, it is...
Lucky, for you - I have prepared a step-by-step process to help you learn digital marketing fast!
In fact, I have shared my exact journey with you - what I did to learn digital marketing from scratch without spending a dime?
Let's get started!
Week 1. Digital Unlocked - by Google
Digital Unlocked is an initiative by Google to empower small businesses & startups in India to grow better using internet #digitalindia
Kick-start your digital marketing career by learning directly from the Google trainers, The Open University & IAB Europe!!
Here's the deal:
Digital Unlocked is the best platform for beginners to learn what is digital marketing exactly and understand why digital marketing is important for businesses worldwide!
In fact, the interactive videos & quizzes make the learning process easy & much fun...
The best part?
You can earn - The Fundamentals of Digital Marketing Certificate from Google
This certificate is recognized worldwide & comes directly from Google and its accredited by IAB Europe & The Open University!
Start learning digital marketing for free -
This course by Google is a basic one though the clarity it provides is priceless! Don't skip anything & submit the final assignment to earn the certificate from Google!
Week 2. Free Digital Marketing Course -
Moving forward, what you need now is to do a digital marketing course to enter the digital game...
Luckily, there are many good digital marketing courses by reputed bloggers and esteemed companies which are 100% free (thanks to the internet)
Recommended Course -
This course is led by Mr. Sorav Jain - CEO of a digital marketing agency, echoVME with over 10+ years of experience in digital marketing!
He has laid out the best learning path for you to follow. Grab his course today!
Warning - Don't go for any paid digital marketing course without pursuing a free course first!
Week 3. Follow Top Digital Marketing Blogs & YouTube Channels -
Let's face it:
Digital Marketing Industry is ever-changing!
As a digital marketing expert, you need to stay updated about digital marketing related news & trends plus learn what's working for others and experiment it on your marketing efforts!
By following Digital Marketing Blogs & a few YouTube channels you can -
- 1Always Stay Updated,
- 2Learn Actionable Tactics & Strategies &
- 3Ask your questions directly from experts
Recommended Digital Marketing Blogs - Search Engine Journal, Backlinko, Hubspot & Buffer
Recommended YouTube Channels - Neil Patel, GARY VAYNERCHUK, Tryootech & Intellectual Indies
Week 4. Get Connected & Find a Mentor -
To become a successful digital marketer, you should -
Think Digital Marketing, Watch Digital marketing & Speak Digital Marketing
To do the same, you need to get connected in the digital marketing communities and talk to like-minded people & industry experts!
Step 1. Join Top Digital Marketing Communities
Start with Facebook Groups. Search for 'digital marketing' & join a few groups that resonates with you.
Here are a few -
Next, you should join sub-reddits, slack groups & forums like - Quora, WarriorForum & more...
Step 2. Observe Discussions & participate
NOW, start observing discussions & questions asked on the above platforms and start participating in them.
Also, start asking your questions frequently in the communities. It will help you to learn faster & people will start recognizing you (networking)
Step 3. Connect one-on-one with people & find your mentor
Behind these communities, there are people (real people) Talk to them & connect with them on one-on-one basis although it will take much time but it's totally worth it!!
While doing so, focus on like-minded knowledgeable people who can guide/mentor you in your journey to become a digital marketer! Finally, choose your mentor carefully (it can be 2-3) & let them know.
Week 5-9. Start a free blog & Practice everything
Starting a blog & marketing it is the best way to learn digital marketing!
I learned the same way. In fact, the biggest digital marketers like Neil Patel still advice people to start a blog to learn digital marketing -
By starting a blog, you can practice everything you've learnt so far in digital marketing live & see what works for you!
The best part?
Blogging encourages you to meet with like-minded people in your industry & build your network which ultimately gives you the cutting-edge advantage over your peers!!
Week 10. The Choice -
So far, So good!
Congratulations on coming this far - Cheers!
Now, it's time to make the hard choice every digital marketer have to face at least once in their life -
Digital marketing Internship or Digital Marketing Certification Course?
So, what should you choose?
Well, it's up to you! Both the options are equally good & considerably important to launch your career as a digital marketer.
Huge Alumni Network
Both have some advantages & some pitfalls in compared to the other one. So, choose wisely what you want!
Note: Digital Marketing Courses can be done online from your home if you can't/don't want to travel!
Become a Digital Marketer - Conclusion
Anyone & everyone can learn digital marketing but not everyone can become a true digital marketer!! Why?
Because a true digital marketer understands - it's always about the user!
Always, focus on the benefit of the end user/customer while building/launching digital marketing campaigns & you'll be good to go!!
The best time to become a digital marketer was in 2010 & the second-best time is now!!
Start Learning Today and I will see you at the top!
Share your learning journey in the comments & any questions you might want to ask?