How to do SEO when you’re not a celebrity?

Hours after hours... 

Writing and writing and writing... 

And you finally published your dream article wondering google will love it. 

After a month...


SEO results

Oops - Your SEO strategy sucked.

Traffic is slim to none, nobody is linking out to you & comments section is filled with space...


Because you're not a celebrity - nobody knows you.

You've got to find a way to make people know you're there.

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Fear not.

Today, I'll share with you - how to do SEO when nobody knows you step-by-step.

How to do SEO?

1. Create high-quality content -

In the world of internet, you'll be recognized for the content that you serve to people.

What you serve is what you get - Tit for tat!

Creating high-quality content is at the heart of SEO. It can make or break your site. But

What is high-quality content?

High-Quality content is the one which is -

  • Unique
  • Appealing
  • Useful
  • Visually rich
  • Properly formatted
  • Linking to other high-quality content
Great content meets 2 criteria - It's useful & interesting.
high-quality content example

Content Marketing Institute

How to write content for SEO?

To create SEO friendly content - focus on making people happy first & then optimize it for search engines.

  1. Brainstorm ideas & topics
  2. Narrow down. Final a topic with your unique approach
  3. Research Deeply
  4. Write down your thoughts
  5. Take a break - Relax & edit
  6. Do On-Page SEO
  7. Proofread - Install Grammarly

That's it - Publish!

My Secrets -

1. While writing, try to sound like a knowledgeable friend.

2. Install Grammarly for proofreading. 

3. Use Hemingway editor for advanced suggestions.

2. Do On-page SEO -

After creating awesome content, it's time to optimize it for users & search engines. 

"On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical"

- Rand Fishkin, Moz

Here's a simple on-page seo checklist to follow -

On Page SEO factors checklist

My Secrets -

1. Make your site navigational using breadcrumbs.

2. Install Yoast SEO to make life easier. 

3. Bold/Highlight your LSI keywords wisely.

Author's Note:

Google is the smartest search engine but it's not the only one. There is Bing, Yahoo, Baidu & others etc. which are the hidden gems in 2019 as Google is getting more competitive. 

To make your life easier, Entireweb is offering free search engine submission service exclusively for our members -

(10 search engines included)

3. Build Social Signals -

“Build it & they will come” is foolish. Social Media is a “build it, nurture it, engage them, and they may come and stay.”

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- Seth Godin

SEO without social media doesn't work well.

Social Media SEO

Social Signals  Ranking Factor

Social Signals don't affect SEO directly but it helps your SEO efforts in -

  • 1
    Promoting your content,
  • 2
    Building backlinks &
  • 3
    Building a brand

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

- Eric Schmidt, Former CEO at Google

How to do SEO on Social Media?

  • 1
    Choose your social networks wisely
  • 2
    Complete your profiles & optimize them
  • 3
    Post high-quality content
  • 4
    Establish your brand tone & personality
  • 5
    Be social: Build connections with people
  • 6
    Track your efforts, do A/B tests and Improve
  • 7
    Go back to step 3 & repeat

Warning - Don't go for follower count. Social networks have 'engagement rate' factor in their algorithms.

Engagement Rate = (No. of people engaged/Total no. of followers) * 100.

Ideal Engagement rate >= 3.5%

4. Leverage Public Relations -

SEO is not merely a game of building backlinks anymore, it's all about building relationships!

In fact, nobody will link to/share your content if you haven't developed a healthy relationship with them. But how do you build a relationship when nobody knows you?

1000 true fans!

The idea is simple - Give & Give & Receive

Among billions of population, there are at least 1000 people who are highly involved in the industry of your product/service.

Wherever they are - find them out & invest your time to listen, engage with them one-on-one. As Dale Carnegie said -

To be interesting; be interested! 

They will become your first 1000 true fans who will visit your site, buy from you & share your work with everyone they know which will get you to the next 1000 & continues...

My Secrets -

1. Stay active on Social Media - post frequently & connect with your audience.

2. Participate in communities & help out people for free.


3. Do guest blogging.

5. Do Guest Blogging -

Nobody knows you but your competitors are rockstars - people are crazy about them!

They rank high on google, generates a ton of traffic & their revenue numbers are skyrocketing the roof!

The best part?

There's a formula to convert your Competitors (enemies)  Friends (partners) who will link to you, share your work & help you grow fast! 

So what's this magic trick?

Enters Guest Blogging!

How to do SEO using Guest Blogging
Guest Blogging is a SEO tactic focused on publishing blog posts on similar/competitive blogs to promote our personal/corporate brand.

In fact, Guest blogging is one of the best SEO strategies which can skyrocket your rankings & traffic in 2019!

6. Hack your way into Ego Bait-

You are awesome!

"Everybody likes a compliment", said Abraham Lincoln.

Great leaders often use compliments to connect with people & persuade them to do what they want!

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- Varun Gera

Ego Bait is the strategy to trigger ego's of the influencer's by placing a bait in your content & persuade them to do what you want!

The goal is to make the influencers feel better. In return, they will share your content and link back to you!

The best part?

You are also building your network i.e. what matters the most!

7. Reverse Engineer Competitors -

Have you tried everything on the planet to outrank your giant competitors but still crying?

The reason -

You don't know what your competitors have that you don't.

When it comes to SEO, you don't have to innovate to be successful. In fact, jacking the tactics and strategies of your competitors works like a charm!

Good marketers copy; great marketers steal!

Plugin your headphones & enjoy the lessons from SEO thought leaders Mr. Neil Patel and Eric Siu -

Conclusion -

You want to rank #1 on search engines without paying bribe but you are not a celebrity.

How can you possibly do SEO when nobody knows you?

Here's the deal:

You have to make people curious about your brand!

That's exactly what we learned today: From creating high-quality content to reverse engineering competitors.

 Key Takeaway - Build healthy relationships

Which SEO strategy are you planning to try in 2019? 

22 thoughts on “How to do SEO when you’re not a celebrity?”

  1. You are right Varun. Building a relationship is a key thing in any business. In case of SEO, one must do things slowly, naturally so that things can grow rather than hitting back. Thank you for sharing this article. Tweeted.

  2. Hi Varun,

    Ego Bait is one of the most effective ways to earn backlinks and off course to make relationships with influencers in your niche.

    It works on the simple concept of reciprocity. If you positively mention or link someone, they’ll most likely return the favour by linking your content. If not, then also you can definitely expect some shares.

    A very helpful and visually compelling article indeed.

    Thank you for sharing.

    Take care and have a great weekend 🙂

  3. After reading the post, I came to the conclusion – Yes even for a newbie it’s possible to rank without many backlinks. Thanks Varun Gera for sharing your knowledge with us.

  4. This is pretty amazing Varun!

    SEO can be taken in several ways – Some think it’s hard as climbing a mountain, some think it’s piece of cake applying some Black Hat techniques. But I always like to follow ethical ways to grow myself as a webmaster.

    SEO can be done easily, actually nobody does it. It just happens!

    Although, I don’t mean one should ignore SEO. All I am saying is focus on helping people, SEO will be automatically done. Strong bonds will certainly make the social signals intact the way it should be. No wonder we all know how social signals impact the rankings. And whereas coming to OnPage, it’s all in the hand.

    You have shared some wonderful tips to grow better. You have a bright future ahead!

  5. This is such an amazing article!

    It explains all the basics of seo for beginners.

    Thanks for sharing the knowledge & I want you to write more on SEO & enlight us!

    • Glad you like it, Nishant!

      Definitely, I will soon launch some of the most advanced SEO tactics along with some untapped opportunities! Stay tuned 🙂

  6. Please tell me deeply about Guest blogging. On what topic I have to do the guest post – My blog niche or niche of whom I am writing for. Please give me an answer. Thank you in advance.

    • You should guest post on the sites of your niche or shoulder niches – don’t write for irrelevant websites just for the sake of a backlink. Feel free to shoot more questions from the contact page 🙂

  7. The only way you can do your SEO is to create a good content. Nobody will help you in such things. You must count on yourself.


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